Professor Carlos Frederico Coelho, from IRI/PUC-Rio, highlighted the contrast between Kamala Harris and Donald Trump, who reflect opposite political views. Harris follows a progressive line, focused on social and environmental justice, while Trump adopts an economic and conservative nationalism. He also pointed out the crucial role of social networks and the support of artists, which make candidates more accessible and popular, especially to young audiences. In addition, the professor says that in a fierce electoral scenario in the US, these factors are decisive in attracting voters, since voting is not compulsory and the state vote is crucial at this point.