In the article, BRICS Policy Center researchers Marta Fern\u00e1ndez and Maria Elena Rodriguez reflect on how BRICS has emerged as a center of attraction amid the current global geopolitical landscape. According to Professors Marta and Maria Elena, this growing appeal can be understood through two main pillars: economic incentives and the values that guide the group.<\/p>\n
Countries seeking to join BRICS are motivated by the benefits membership can offer\u2014such as intra-BRICS trade, which helps reduce vulnerability to sanctions and restrictions, especially in light of the high tariffs imposed by the current U.S. administration. Moreover, by advocating for a more equitable world order and reaffirming its commitment to multilateralism, BRICS conveys a worldview that resonates with countries of the Global South.<\/p>\n
In this way, BRICS emerges not only as an economic or geopolitical bloc, but also as a space of resistance and a platform for building alternatives to the historical hegemony of the Global North.<\/p>\n